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Go online and find a website for an organization which has a campaign promoting a core issue that interests you (e.g., The Red Cross and need for blood donations–You may not use this example).

Start your paper with a short overview of the organization and the issue (just a few lines) and then consider the topics we have covered so far. Discuss how they are reflected in what you see at that site. What messages do you see? What audiences? How has technology affected the way this organization presents itself? Consider issues of Media Economics. Draw on examples offered on that website to support your observations.

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The paper should be no more than 2 pages in length, 1.5 line spacing. Approximately 500-600 words. Cite sources and provide a bibliography.


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