To prepare for this Discussion, visit the Walden Library and find two articles about consumer buying habits that address the following questions.
- Do consumers base their product choices on price, brand, or research findings?
- Are there variations with respect to demographics?
Read a selection of your colleagues’ postings.
Post a comprehensive response to the following:
- How does health literacy influence consumer choices and behaviors?
- Provide an example of how marketing, the media, and your level of health literacy has impacted at least one choice you’ve made as a health consumer.
- Offer 2-3 examples of how health literacy of individuals and the nation may be improved.
- References to use
- Video: Laureate Education, Inc. (Executive Producer). (2009). Concepts of health promotion: Influences in consumerism. Baltimore, MD: Author.
- Article: Korp, P. (2006). Health on the Internet: Implications for Health Promotion. Health Education Research, 21(1), 78–8 6. Retrieved from http://her.oxfordjournals.org/content/21/1/78.full.pdf
- Article: U.S. Department of Health & Human Services (n.d.). Health Communication and Health Information Technology. Retrieved from http://www.healthypeople.gov/2020/topicsobjectives2020/overview.aspx?topicid=18
- Article: U.S. Department of Health and Human Services. National Institute on Aging. (Sept. 2011). Understanding Risk: What do those headlines really mean? Retrieved from http://www.nia.nih.gov/health/publication/understanding-risk-what-do-those-headlines-really-mean
- Article: Wilkas, L. (2002). Scientific inquiry. Evaluating health web sites for research and practice. Journal for Specialists in Pediatric Nursing, 7(1), 38–41.
- Guide: United States Department of Health and Human Services, Office of Disease Prevention and Health Promotion (2006). Quick Guide to health literacy. Retrieved from http://www.health.gov/communication/literacy/quickguide/
- Text: Medical Library Association (n.d.). A user’s guide to finding and evaluating health information on the web. Retrieved from http://www.mlanet.org/resources/userguide.html
- Text: National Center for Complementary and Alternative Medicine. (n.d.). Evaluating Web-based health resources. Retrieved from http://nccam.nih.gov/health/webresources
- Text: U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. (2010). National Action Plan to Improve Health Literacy (pp. 1–10). Retrieved from http://www.health.gov/communication/hlactionplan/pdf/Health_Literacy_Action_Plan.pdf
- Article: Barth, J., & Greene, J. (2007). Encouraging healthy behaviors in Medicaid: Early lessons from Florida and Idaho. Policy & Issue Briefs. Retrieved from http://www.chcs.org/usr_doc/Encouraging_Healthy_Behaviors_in_Medicaid.pdf
- Article: Charnock, D., Shepperd, S., Needham, G., & Gann, R. (1999). DISCERN: An instrument for judging the quality of written consumer health information on treatment choices. Journal of Epidemiology and Community Health, 53(2), 105–1 11.
- Article: Paulus, R., Davis, K., & Steele, G. (2008). Continuous innovation in health care: Implications of the Geisinger Experience. Health Affairs, 27(5), 1235–1245.