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Assignment 2: Advertising Claims

In this assignment, look for and provide two advertisements that you think contain logical fallacies. Use any advertisement that you can find in magazines, on television, or from the Internet for this assignment.

Your two examples must represent two of the following logical fallacies:

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  1. Appeal to Popularity
  2. False Cause
  3. Appeal to Ignorance
  4. Hasty Generalization
  5. Limited Choice
  6. Appeal to Emotion
  7. Personal Attack (ad hominem)
  8. Circular Reasoning
  9. Diversion (Red Herring)
  10. Straw Man

The goal is to examine statements critically, looking for logical flaws.

In your post, address the following questions:

  • What logical fallacies are represented in the advertisements you found?
  • What are some reasons for your skepticism?
  • Based upon your examination, how would you redo the advertisement to make it more truthful? Would this be possible?

Write your initial response in a minimum of 200 words. Apply APA standards to citation of sources.

By Saturday, January 31, 2015, post your response to the appropriate Discussion Area. Through Wednesday, February 4, 2015, review the postings of your peers and respond to at least two of them. Consider commenting on the following:

  • Do the advertisement examples fit the logical fallacies stated? Explain. 
  • Could there be other logical fallacies involved in these examples?
  • Do you think that advertising would be more effective if it relied more upon truthful arguments and less on logical fallacies? Explain.

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