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The tomato effect is a term used by James and Jean Goodwin (1984) to describe a phenomenon whereby highly efficacious therapies are ignored or rejected because the therapies do not seem to make sense in light of popular beliefs or common understandings, or because the available evidence is simply ignored. Is a tomato effect toward physical activity prevalent in today′s society?

Can you apply the concept of the ″tomato effect″ to describe a specific phenomenon in the fitness industry or in the field of sport? Please discuss how the general public might misunderstand certain principles or concepts related to physical activity. How was the misunderstanding corrected? What are the actual benefits that people may obtain while practicing the principles and ideas that have been corrected?

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