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1. Review the following link: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx

  • Choose a brand from this list (it must be different from one already chosen and discussed on the board. Colgate, Disney and Amazon are taken.).
  • Choose at least two media forms that are used by the brand. One should be “traditional” and one “electronic.”
  • If the brand only uses one or the other, explain why.
  • Are these the correct choices for the brand?
  • Why or why not?
  • Answer this in at least two paragraphs
 
 
2. 
Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan.  Explain the following:
  • What is the importance of public relations to the Marketing Communications Plan?
  • What is the role of trade promotions in the Marketing Communications Plan?
  • Could a mis-step with public relations increase costs and lower profitability for your small business?  How?
  • Answer in at least two paragraphs
 
3. In what ways can the study of Marketing Communication prove useful in ones day to day life?
 
Please answer in at least a paragraph.

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