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1. Review the following link: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx
- Choose a brand from this list (it must be different from one already chosen and discussed on the board. Colgate, Disney and Amazon are taken.).
- Choose at least two media forms that are used by the brand. One should be “traditional” and one “electronic.”
- If the brand only uses one or the other, explain why.
- Are these the correct choices for the brand?
- Why or why not?
- Answer this in at least two paragraphs
Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan. Explain the following:
- What is the importance of public relations to the Marketing Communications Plan?
- What is the role of trade promotions in the Marketing Communications Plan?
- Could a mis-step with public relations increase costs and lower profitability for your small business? How?
- Answer in at least two paragraphs