Identify two health care product advertisements from radio, television, newspaper, magazines, or social media. Possible products could include blood pressure cuffs, blood glucose meters, and food diary apps.

 

Write a review (350- to 700- words) of the two health care product advertisements in which you do the following:

  • Describe the products.
  • Describe the advertisement for the products.
  • Does it target a specific age group? Indicate what information allowed you to make this conclusion.
  • Based on the intended age group, is this advertisement effective? Explain.
  • Does it target a specific ethnic group? Indicate what information allowed you to make this conclusion.
  • Based on the intended ethnic group, is this advertisement effective? Explain.
  • Does this advertisement appeal to you as a consumer? Explain why or why not.

 

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HCS 490 Week 1 Changing Landscape of Health Care

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HCS 490 Week 1 Current Article Summary

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HCS 490 Week 1 Product Review

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HCS 490 Week 2 Case Study Comparisons

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HCS 490 Week 2 Product Remarketing Activity

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HCS 490 Week 3 Community Mailer

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HCS 490 Week 3 Current Article Summary

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HCS 490 Week 4 Communication Strategy

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HCS 490 Week 4 Health Care Access Options

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HCS 490 Week 4 Current Article Summary

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HCS 490 Week 5 Conversation Starter

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HCS 490 Week 5 Marketing Strategy

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HCS 490 Week 5 Current Article Summary

 

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