MKT 571 – Segmentation and Target Market Paper Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: 1. No more than 2100 words 2. Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. 3. A positioning statement for the company with careful consideration of their brand and strategy: position in the market; industry position: all or 1 and why; positioning statement: what do they make, who is it for, how are they different from the other, how are they better, do they compete on price or benefits? 4. Paper is consistent with APA guidelines.


 

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