There are several ways that Business-to-Business marketing is different from Consumer Marketing. All of the following are differences except Business to business promotion has more emphasis on personal selling, dialogue.

There are several ways that Business-to-Business marketing is different from Consumer Marketing. All of the following are differences except Business to business promotion has more emphasis on personal selling, dialogue. In consumer marketing, the buyer behavior focuses more on individual purchasing, and family involvement and influence. Channels in business to business marketing are indirect and include multiple relationships. Product in business to business marketing can be more technically complex and customized for user preference.