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This essay should be in reference to soda, and the two brands to compare are Coke and Pepsi. This is a 15 page essay exploring integrated marketing techniques. Part 1: Creative Message Strategy Brief (3 pages) Develop a creative message strategy brief for your brand, which includes the following: Consumer Response Path (5 points) Customer Insights (5 points) Message Objective (5 points) Selling Strategy (5 points) Creative Message Strategy Statement (5 points) Explain why you decided on each of these elements and how they will contribute to the development of a creative message strategy.

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