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This is a MARKETING RESEARCH class. Write a 6-page LITERATURE REVIEW on "Why do people purchase gold?" Include as many reasons for why people purchase gold as you want, but make sure to include: a) safe investment b) for cultural purposes c) hedonic factors Use secondary data. The references have to be from peer-reviewed journals and referencing style should be in APA style. I will be requiring copies of the references that you used. The attachments are basic guidelines for writing a LITERATURE REVIEW; I assume a good tutor should be familiar with them. PLEASE ONLY DO IT IF YOU HAVE A BACKGROUND IN MARKETING AND RESEARCH.

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