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This week, using the "External Factor Evaluation (EFE) Matrix" in the supplemental reading material ( and reflecting on the content in the reading material in Chapter 3, you will perform a "mock" evaluation of the external environment for a nationally-recognized company. For this post you will create and discuss an External Factor Evaluation (EFE) Matrix for a company of your choosing and discuss the external environmental factors within the following perspectives: Social, cultural, demographic, and environmental variables: Economic variables Political, government, business trends, and legal variables Be sure to post the matrix you create. Learning Activity #2 In light of the material in the chapter reading on Porters Five Forces( , and reflecting on the paper "Five Forces Model" by Michael Porter and the Michael Porter Video “The Five Competitive Forces that Shape Strategy” ( please respond to the following points: Which of the Porter's forces do you think is most important to strategic analysis and planning. Why? Describe how you would apply that force to the company you discussed in Learning Activity #1 above? "Barriers to Entry" measure how easy or difficult it is for new entrants to enter into the industry. Identify a barrier of entry that might be associated with the company you discussed in Learning Activity #1 above, and describe how one might address or overcome that barrier.

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