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Introduction Part 1: Three Target Market Summaries One each for Hispanic Americans, African Americans, and Asian Americans Total numbers in the U.S. Percent of the total U. S. population Rate of growth Average household size Average age % with college degrees Average or median income levels Geographic location(s) – metro, states, etc. Brands that have higher than average purchase for each group Identify specific products which have above average usage for each group Best media to use to target each group Part 2: Business Potential Summaries For each target group, write a minimum of two, but no more than four paragraphs, evaluate and summarize the overall business potential in the United States of each ethnic group. This is not to be an “industry” specific or “marketer” specific analysis. The purpose is to evaluate for the entire United States. Bibliography and Citations Bibliography


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