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To achieve penetration to your target markets, you must keep consistency but also differentiate your advertising campaigns to accommodate for individual market segments. Social media is a relative newcomer to the marketing and advertising toolbox and must be integrated carefully into the overall strategy and more importantly into the strategy for each target audience. Understanding how to measure the Return on Marketing Investment (ROMI) and incorporating this measurement process into your final plan will be important to the bottom line. Requirements In a 4 page APA formatted paper excluding, diagrams, and other visual/oral aids as appropriate, you will prepare the following: Report on the leading edge trends in integrating social media into traditional marketing and advertising campaigns incorporating at least three academically credible sources. Create specific recommendations for incorporating social media into the market segments your company is targeting (Paris, France; Shanghai, China; and Sao Paulo Brazil) Discuss how you will measure the results of your recommendations.

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