read the case study and write situational analysis and campaign about it.
references are not necessary just put into the text. you have to concentrate more on campaign and the budget.
Added on 09.05.2016 07:36
let me know if you have any question. because there won”t be a time for correction.
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you have to justify everything. everywhere you talk about digital. you have to talk print .. industry overview? — you have to talk about newspaper industry. i don’t even know what you wrote on it. Pest– you have to go through all. – what are the political, economical, social, technology factors. and put information. i already gave you economical. but you need to analyse it once again. competitor analysis: who are they???? (as i already give you information..) market share show the numbers (create pie chart), i told you that this case study should be only concentrating on print version not digital. brand overview. target market– i gave you age and everything. you have to include it on and be more analytical not descriptive. for instance budgeting- why would you spend 2 mill. how did you calculate it etc. you have to make charts and tables to show better manner. for timeframe- you have to show from when to when and why. (timeline graph might help_ campaign??? this is brief you have to write everything. how it will be what will you do and etc. as i stated on my paper you had to use direct and digital marketing. where is newspaper? OOH? what will you do with it. how the design will be.. you have to write everything in details and say reasons why. but you have to explain campaign the bets manner. stated what are the objectives and how are you gonna achieve them.
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